Arpit Srivastava has over 7 years of experience as a brand marketer, specializing in brand management, marketing strategy, fashion marketing and merchandising.
At Lenzing AG, Arpit is an ingredient brand specialist and heads the Marketing function for Lenzing AG in the South Asian region. He manages the portfolio of 4 brands including the flagship textile brand TENCELTM,sustainable viscose brand LENZING™ ECOVERO™ , beauty care brand VEOCEL™ and industrial offering LENZING™ across B2B and B2C domain. He is a fashion graduate from NIFT & has also received a degree from ENSAIT in fashion marketing, Distribution Design and Management. He has previously worked with Arvind Ltd as the marketing manager for the Denim lifestyle fabrics, INVISTA for their LYCRA fibre brand and Coolmax fabric marketing across South Asia.