I work with Reliance Industries Ltd since 1995. I have been responsible for building up sales in regional set up and as National Sales Head. I have been responsible for metrics of sales , market share, customer satisfaction, quick delivery cycles, market intelligence on trends and competition. Also responsible for creating new market segments and consumption for our product, relpet PET resins. In current role focus is developing new markets and Business for PET resins – commodity and niche. Greater part of role is on creating awareness amongst consumers on recycling and educate on plastics and creating reward systems for consumers like reverse vending machines. Also , focus is to streamline plastic waste collection across the country through collection centres wherein we work with industry under umbrella of PACE( PET Packaging Association for Clean Environment). With our efforts, Industry has achieved 90% recycling rates , which is far far away even for EU and US and many developed countries. But creating decent ways to work is way forward even after 90%,- this SDG echoes well. By educational background, I am a Chemical Engineer from NIT warangal and Management from IMT Ghaziabad.